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IMMUNITY Campaign

A Good Idea

Description

The IMMUNITY campaign was developed by the San Francisco Department of Public Health (SFDPH) to increase awareness around the importance of adults receiving vaccinations for commonly preventable diseases such as Influenza. The SFDPH states that over 50,000 deaths occur each year in the US due to diseases that can be prevented with vaccines. While Influenza is responsible for the largest number of deaths, measles, meningitis, and pertussis are also concerns. Traditionally, the focus on vaccines is placed on children, but the SFDPH also sites adults spreading disease to other unvaccinated adults or children as a big impetus for the campaign.

Goal / Mission

The goal of the IMMUNITY campaign is to increase awareness around the importance of adults receiving vaccinations for commonly preventable diseases.

Results / Accomplishments

The campaign was launched in September 2010 and has not yet been evaluated. The campaign has produced a website with information about disease statistics, recommended vaccines for adults, and a list of vaccination locations. Other campaign materials include brochures, flyers, and promotional materials in five different languages, and advertising on the internet, billboards, public transit, and newspapers in the San Francisco area.

About this Promising Practice

Organization(s)
San Francisco Department of Public Health
Primary Contact
Eileen Shields, Public Information Officer
415-554-2507
http://www.vaccinesforadults.org/index.php
Topics
Health / Immunizations & Infectious Diseases
Health / Prevention & Safety
Organization(s)
San Francisco Department of Public Health
Date of implementation
Sep 2010
Geographic Type
Urban
Location
San Francisco, CA
For more details
http://www.vaccinesforadults.org/about/index.php
Target Audience
Adults, Women, Men

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A Good Idea meets the following HCI criteria:

  1. The program description includes: the sponsoring organization, program goals, program funding source, program implementation steps and outcomes.
  2. The program evaluation is limited to descriptive measure(s) of success/accomplishment (i.e., program participation rates, number of services/education sessions/radio messages provided). Note: oftentimes, the program has been newly implemented and a program evaluation has not yet been conducted. Programs that have not yet been evaluated, but which show promise in improving health or quality of life, are classified as Good Ideas until an evaluation is conducted.
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