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CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Mass Media Campaigns

CDC

An Evidence-Based Practice

Description

Mass media campaigns spread messages about the physical dangers and legal consequences of drunk driving. They persuade people not to drink and drive and encourage them to keep other drivers from doing so.

Impact

The Community Preventive Services Task Force (CPSTF) recommends mass media campaigns to reduce alcohol-impaired driving under certain conditions. These conditions include carefully planned and well-executed campaigns; adequate audience exposure; and settings with ongoing alcohol-impaired driving prevention activities.

Results / Accomplishments

The systematic review included 8 studies.
-The total number of alcohol-related crashes decreased by a median of 13% (7 studies).
-The number of alcohol-related crashes that led to injuries decreased by a median of 10% (6 studies).
-The proportion of drivers who had consumed alcohol had net decreases of 30% and 158% (2 studies).
-Results did not differ according to the message appeals used.

About this Promising Practice

Primary Contact
The Community Guide
1600 Clifton Rd, NE
MS E69
Atlanta, GA 30329
(404) 498-1827
communityguide@cdc.gov
https://www.thecommunityguide.org/
Topics
Health / Prevention & Safety
Health / Alcohol & Drug Use
Community / Public Safety
Source
Community Guide Branch Epidemiology and Analysis Program Office, Centers for Disease Control and Prevention
Location
USA
For more details
https://www.thecommunityguide.org/findings/motor-v...
Target Audience
Adults

Related Promising Practices

  1. CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Ignition Interlocks
  2. CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Multicomponent Interventions with Community Mobilization
  3. CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Sobriety Checkpoints
  4. CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: 0.08% Blood Alcohol Concentration (BAC) Laws
  5. CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Lower BAC Laws for Young or Inexperienced Drivers
  6. CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Maintaining Current Minimum Legal Drinking Age (MLDA) Laws

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Related Content for: CDC COMMUNITY GUIDE: Reducing Alcohol-Impaired Driving: Mass Media Campaigns

An Evidence-Based Practice meets the following HCI criteria:

  1. The program description includes at a minimum: the sponsoring organization, program goals, program implementation steps, and outcomes that have demonstrated program success in achieving the program goal in one or more localities.
  2. The results from an evaluation of the program include quantitative measures showing improvement in the outcome(s) of interest after the implementation of the program (i.e. increase in smoking cessation, not just the delivery of a smoking cessation program). The outcome measure(s) is/are compared at relevant time periods before and after the intervention or program implementation. Alternatively, the evaluation study compares the outcome(s) between an intervention group and an appropriate control group.
  3. The study is of peer-review quality and presents numbers in a scientific manner; measurements of precision and reliability are included (e.g. confidence intervals, standard errors), results from statistical tests show a significant difference or change in the outcome measure(s), and relevant point estimates and p-values are presented. Note: if the results from an evaluation of a program are presented in a scientific manner and the outcome measure is improved compared to the baseline measurement or the control group but the difference is not statistically significant, the practice is classified as effective and not evidence-based.
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